WORLD WIDE MIND × ALPAKA
ABBOT KINNEY · VENICEJULY 3–19, 2026
Activation Report · Venice Beach

The launch, measured day by day.

Every branded film captured, shared, and delivered across the 17-day run, with a verified first-party contact for ALPAKA behind each one. Updated at the close of each day.

Live · Reporting daily
1306 Abbot Kinney Blvd · Venice Beach · July 3–19, 2026
Activation to date · Reporting begins at close of Day 1
Guests captured
Branded videos
Total shares
Est. reach
Numbers post here as each day closes. Shares and delivery are counted directly by the capture system; reach is a modeled estimate. See methodology below.
01
What Every Guest Takes Home

A branded escape, in their pocket.

Each guest steps onto the green screen and walks away with a personalized, fully branded film, delivered to their phone in minutes. Here's the launch creative running on the floor: one clean guest frame on every backdrop, plus the dressier signature frame.

Guest example · OtemanuExampleSample guest composited over Otemanu
Guest example · The LagoonExampleSample guest composited over the lagoon
Illustrative composite, a stand-in over the real footage. Live output is the actual guest, filmed on-site. No attendee photos appear in this report; guest media is delivered privately to each guest.
The same clean frame, on every backdrop
Otemanu PeakDefault
Reef PassDefault
Turquoise / CatamaranDefault
Overwater BungalowsVariety
Dusk SilhouetteMood
Signature FrameHero
02
The Run · 17 Days

Two staffed launch days, then the full run.

A staffed Grand Opening weekend, then a self-serve run through July 19. We've built around ALPAKA's on-site programming, the matcha mornings, DJ sets, Coffee Club and the closing watch party get their own treatment. Hover or tap any highlighted day to see it.

03
The Fine Print

How these numbers are measured.

What this report covers. These figures track the branded-film experience: every guest captured on the green screen, the film built and delivered, and how far it travels after. They do not attempt to count total foot traffic to the pop-up.

Captures, videos and delivery are recorded directly by the capture system: every session, every branded film created, every send to text or email, and confirmed delivery receipts. These are counted, not estimated.

Reach and impressions are modeled estimates, not verified platform analytics. The model follows an industry-standard assumption that a social share is seen by roughly 35% of a sharer's network. Read them as directional indicators of amplification.

Audience profile (gender and age) is generated by automated face estimation on captured frames. It is a statistical approximation of the crowd, not identification of individuals, and no guest imagery is published here.

Activation partners
1% for the PlanetSurfrider FoundationSeaTrees
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