The launch, day by day.
Every event day with its media mix, shares, delivery and audience, posted as each one closes. Two staffed launch days, then self-serve through July 19, built around ALPAKA's on-site programming, the matcha mornings, DJ sets, Coffee Club and the closing watch party each get their own treatment. Hover or tap any highlighted day.
A few of the best so far.
A curated handful from the run, across the worlds guests are choosing. Every guest's full experience is delivered privately to their phone; these appear with permission.
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⤢Every world a guest can step into.
The full destination library, each on the same clean ALPAKA frame with the shareable #ALPAKAGEAR mark. Bora Bora is live now and runs as motion video; every other world is built and ready to switch on any day of the run.
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⤢ALPAKA & Venice Beach, on the wall.
Beyond the escapes: branded step-and-repeat walls and a real Venice Beach backdrop, for guests who want the moment tied straight to the pop-up.
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⤢How these numbers are measured.
What this report covers. These figures track the branded experience: every guest captured on the green screen, the photo, GIF or video built and delivered, and how far it travels after. They do not attempt to count total foot traffic to the pop-up.
Captures, shares and delivery are recorded directly by the capture system: every session, every branded experience created, every send to text or email, and confirmed delivery receipts. These are counted, not estimated.
Reach and impressions are modeled estimates, not verified platform analytics. The model follows an industry-standard assumption that a social share is seen by roughly 35% of a sharer's network. Read them as directional indicators of amplification.
Audience profile (gender and age) is generated by automated face estimation on captured frames. It is a statistical approximation of the crowd, not identification of individuals. Featured guest captures appear only with permission.