WORLD WIDE MIND × ALPAKA
ABBOT KINNEY · VENICEJULY 3–19, 2026
ALPAKA × Venice Beach · Live Activation Report

The launch, measured day by day.

Every branded experience captured, shared, and delivered across the 17-day run, with a verified first-party contact for ALPAKA behind each one. Updated at the close of each day.

Live · Reporting daily
1306 Abbot Kinney Blvd · Venice Beach · July 3–19, 2026
Activation to date · Reporting begins at close of Day 1
Guests captured
Branded experiences
Total shares
Est. reach
Numbers post here as each day closes. Shares and delivery are counted directly by the capture system; reach is a modeled estimate. See methodology below.
01
The Run · 17 Days

The launch, day by day.

Every event day with its media mix, shares, delivery and audience, posted as each one closes. Two staffed launch days, then self-serve through July 19, built around ALPAKA's on-site programming, the matcha mornings, DJ sets, Coffee Club and the closing watch party each get their own treatment. Hover or tap any highlighted day.

02
From The Floor

A few of the best so far.

A curated handful from the run, across the worlds guests are choosing. Every guest's full experience is delivered privately to their phone; these appear with permission.

Day 1 · Bora BoraGIF
Day 1 · Bora BoraLiveGuest capture, Bora Bora
Day 1 · Bora BoraLiveGuest capture, Bora Bora
Day 1 · Bora BoraGIF
Day 1 · The OutbackLiveGuest capture, The Outback
Day 1 · The OutbackLiveGuest capture, The Outback
Six of the best from opening day, shared with guest permission. Guests receive the full gallery privately; this is just the highlight reel.
03
The Menu

Every world a guest can step into.

The destinations on the floor now, each on the same clean ALPAKA frame with the shareable #ALPAKAGEAR mark. Bora Bora runs as motion video; the newest worlds switch on any day of the run.

Bora Bora · French Polynesia · motion
Otemanu PeakDefault
Reef PassDefault
Turquoise / CatamaranDefault
Overwater BungalowsVariety
Dusk SilhouetteMood
Australia
UluruStillUluru destination example
The OutbackStillThe Outback destination example
Paris · France
TrocadéroStillParis Trocadéro destination example
The FountainsStillParis fountains destination example
Philippines
BanaueStillBanaue destination example
Batad VillageStillBatad village destination example
Guest stand-in shown for scale. Australia, Paris and the Philippines are still-photo worlds; Bora Bora runs as motion video. Destination labels switch per day.
04
The Fine Print

How these numbers are measured.

What this report covers. These figures track the branded experience: every guest captured on the green screen, the photo, GIF or video built and delivered, and how far it travels after. They do not attempt to count total foot traffic to the pop-up.

Captures, shares and delivery are recorded directly by the capture system: every session, every branded experience created, every send to text or email, and confirmed delivery receipts. These are counted, not estimated.

Reach and impressions are modeled estimates, not verified platform analytics. The model follows an industry-standard assumption that a social share is seen by roughly 35% of a sharer's network. Read them as directional indicators of amplification.

Audience profile (gender and age) is generated by automated face estimation on captured frames. It is a statistical approximation of the crowd, not identification of individuals. Featured guest captures appear only with permission.

Activation partners
1% for the PlanetSurfrider FoundationSeaTrees
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